The UK Government has introduced a temporary reduction in VAT on admission tickets at a range of visitor attractions, running from 25 June to 1 September 2026 under the Great British Summer Savings campaign. In early June, alongside market research for two visitor attractions, we asked 2,077 adults across the UK what they had heard […]
The public aren’t sold on Great British Summer Savings (yet) Read More »
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research Read More »
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
Beyond segmentation: Towards audience alignment Read More »
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
USA Data: Working on our welcome, and reaching price-sensitive audiences Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Ireland consider Dynamic Pricing? Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing? Read More »
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
A brighter future for entrepreneurs and opportunity-seekers Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Scotland consider Dynamic Pricing? Read More »
UK Heritage Pulse is the nationwide panel of professionals and volunteers working in the heritage sector. The panel is operated by Baker Richards and Indigo Ltd for the National Lottery Heritage Fund, Historic England and partners including DCMS. Now entering its second year, the panel is going from strength to strength. In May 2023, Pulse
UK Heritage Pulse goes from strength to strength Read More »
