How should local theatres approach pricing?
Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real […]
How should local theatres approach pricing? Read More »
Analysis, research & strategy
Understanding the Family Visitor Market: Insights from New Research
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
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Theatre 2050: A call to reimagine, not repair
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
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USA Data: Working on our welcome, and reaching price-sensitive audiences
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
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What the arts can learn from LEGO
We’ve come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But we’re not out of the woods yet, writes David Reece.
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A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
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Arts Pay survey goes Stateside
The Arts Professional Arts Pay survey, developed by Baker Richards, has gone Stateside. Baker Richards are working with New Jersey
Arts Pay survey goes Stateside Read More »
Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Three essential trends for theatre managers Read More »
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard
How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard Read More »
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
“Price isn’t the problem” – is that always true? Read More »