In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
Planning in a time of radical uncertainty Read More »
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Effective forecasting during and beyond the pandemic Read More »
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The UK’s six-month VAT reduction: pass it on? Read More »
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get there. The current pandemic has caused widespread disruption and forced upon us all a new way of living, turning our worlds upside down almost overnight. Where do we go from
The many roads to recovery Read More »
This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst of the Covid-19 pandemic, there’s a lot of uncertainty about the future. One thing it’s fairly safe to assume is that we don’t really know how long we’re going to be on pause for. A
Tips for ticketed attractions: placing CRM at the heart of your reboot Read More »
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
Discounting: the Good, the Bad, and the Ugly Read More »
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
What the Romans did for us… Read More »
