The UK Government has introduced a temporary reduction in VAT on admission tickets at a range of visitor attractions, running from 25 June to 1 September 2026 under the Great British Summer Savings campaign. In early June, alongside market research for two visitor attractions, we asked 2,077 adults across the UK what they had heard […]
The public aren’t sold on Great British Summer Savings (yet) Read More »
Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real data. On Tuesday 21 October 2025, the Local Theatre Touring Alliance hosted a webinar asking: How can we (local theatres) significantly and sustainably raise revenue from ticket sales while retaining the size, diversity and trust
How should local theatres approach pricing? Read More »
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
USA Data: Working on our welcome, and reaching price-sensitive audiences Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Ireland consider Dynamic Pricing? Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing? Read More »
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
A brighter future for entrepreneurs and opportunity-seekers Read More »
In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year,
Universally Accessible: Low prices for price-sensitive audiences Read More »
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Dynamic Pricing: Double the Income, or a Double-Edged Sword? Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Scotland consider Dynamic Pricing? Read More »
