The UK Government has introduced a temporary reduction in VAT on admission tickets at a range of visitor attractions, running from 25 June to 1 September 2026 under the Great British Summer Savings campaign. In early June, alongside market research for two visitor attractions, we asked 2,077 adults across the UK what they had heard […]
The public aren’t sold on Great British Summer Savings (yet) Read More »
The Society of London Theatre and UK Theatre have today released their Theatre in the UK: 2026 report. Demand is strong. Talent is abundant. What is at stake is scale, access, and longterm resilience. With the right policies and investment, theatre can continue to operate nationally across all regions, invest in the next generation of
Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real data. On Tuesday 21 October 2025, the Local Theatre Touring Alliance hosted a webinar asking: How can we (local theatres) significantly and sustainably raise revenue from ticket sales while retaining the size, diversity and trust
How should local theatres approach pricing? Read More »
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research Read More »
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
Theatre 2050: A call to reimagine, not repair Read More »
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
USA Data: Working on our welcome, and reaching price-sensitive audiences Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Ireland consider Dynamic Pricing? Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing? Read More »
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
A brighter future for entrepreneurs and opportunity-seekers Read More »
