Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
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Analysis, research & strategy
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard
How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
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“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
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Market research: When might a Surveymonkey be bananas?
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
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Historic data: is it really history?
The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?
With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.
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Watch: How audiences rate the return to live attendance
17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre and post-visit. This round also includes data from Scotland and Northern Ireland. The Insights Alliance (Baker Richards, Indigo Ltd and One Further) present the feedback from the first audiences back along with the latest Audience Tracker
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Sydney Dance Company: emerging from the pandemic in a position of strength
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
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Planning in a time of radical uncertainty
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
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Effective forecasting during and beyond the pandemic
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
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