Baker Richards announces Leah Hodder as Associate

Baker Richards is delighted to announce a new partnership with Leah Hodder, founder and director of The Goldie Collective, as an Associate. Leah will bring her innovative and audience-focused approach to cultural organisations across Scotland and the North of England, helping to connect audiences to ideas and experiences. Leah’s expertise spans marketing strategy, branding, research, […]

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USA Data: Working on our welcome, and reaching price-sensitive audiences

Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?

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Baker Richards announces new partnership with Robbie Kings

Baker Richards is delighted to announce a new partnership with Robbie Kings, an experienced arts marketing and communications strategist, as an Associate of the company. With over 20 years’ experience across the UK cultural sector, Robbie brings a wealth of expertise to drive strategic insights and deliver practical support for cultural organisations. Robbie’s extensive background

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Universally Accessible: Low prices for price-sensitive audiences

In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year,

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Sarah Horner joins the leadership team at Baker Richards

Following a highly competitive and extensive search, Sarah Horner will be joining Baker Richards later this year as Associate Director, Consulting. Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and will be joining Baker Richards from her current role as Chief Executive at Hijinx – one of Europe’s leading

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