In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year, […]
Universally Accessible: Low prices for price-sensitive audiences Read More »
Following a highly competitive and extensive search, Sarah Horner will be joining Baker Richards later this year as Associate Director, Consulting. Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and will be joining Baker Richards from her current role as Chief Executive at Hijinx – one of Europe’s leading
Sarah Horner joins the leadership team at Baker Richards Read More »
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Dynamic Pricing: Double the Income, or a Double-Edged Sword? Read More »
The partnership enhances their joint offer around audience development and client engagement
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Scotland consider Dynamic Pricing? Read More »
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic and variable pricing. Different people and organisations use these terms to mean subtly different things, and so we thought it would be helpful to quickly summarise what we mean by each. Click on the graphic
Static, Variable, and Dynamic Pricing: A language explainer Read More »
UK Heritage Pulse is the nationwide panel of professionals and volunteers working in the heritage sector. The panel is operated by Baker Richards and Indigo Ltd for the National Lottery Heritage Fund, Historic England and partners including DCMS. Now entering its second year, the panel is going from strength to strength. In May 2023, Pulse
UK Heritage Pulse goes from strength to strength Read More »
The Arts Professional Arts Pay survey, developed by Baker Richards, has gone Stateside. Baker Richards are working with New Jersey Theatre Alliance and partners who have commissioned this study. The first edition is an opportunity to contribute to a baseline of statewide data on current compensation rates for arts-related positions in New Jersey. The research
Arts Pay survey goes Stateside Read More »
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Three essential trends for theatre managers Read More »
