Should Visitor Attractions in Northern Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing? Read More »
What the arts can learn from LEGO
We’ve come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But we’re not out of the woods yet, writes David Reece.
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A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
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Universally Accessible: Low prices for price-sensitive audiences
In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year,
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Sarah Horner joins the leadership team at Baker Richards
Following a highly competitive and extensive search, Sarah Horner will be joining Baker Richards later this year as Associate Director, Consulting. Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and will be joining Baker Richards from her current role as Chief Executive at Hijinx – one of Europe’s leading
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Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Dynamic Pricing: Double the Income, or a Double-Edged Sword? Read More »
Baker Richards partners with Sarah Chambers as Associate for Audience Development and Client Engagement
The partnership enhances their joint offer around audience development and client engagement
Should Visitor Attractions in Scotland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Scotland consider Dynamic Pricing? Read More »
Static, Variable, and Dynamic Pricing: A language explainer
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic and variable pricing. Different people and organisations use these terms to mean subtly different things, and so we thought it would be helpful to quickly summarise what we mean by each. Click on the graphic
Static, Variable, and Dynamic Pricing: A language explainer Read More »