Ultimately Irrational
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
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Maximising Membership – British Film Institute
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
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Modelling and Forecasting – Royal Academy of Arts
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
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A Dynamic Increase in Revenue at the MAC, Belfast
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.
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Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
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Selling Spare Inventory – London Symphony Orchestra
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?
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Event coding – LA Phil
Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.
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Pricing Playbook – Metropolitan Opera
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.
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