The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.
Segmentation Engine – Royal Shakespeare Company Read More »
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
Ultimately Irrational Read More »
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
Maximising Membership – British Film Institute Read More »
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Modelling and Forecasting – Royal Academy of Arts Read More »
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.
A Dynamic Increase in Revenue at the MAC, Belfast Read More »
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
Realising Potential – Birmingham Hippodrome Read More »
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?
Selling Spare Inventory – London Symphony Orchestra Read More »
Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.
Event coding – LA Phil Read More »
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.
Pricing Playbook – Metropolitan Opera Read More »
