Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Three essential trends for theatre managers Read More »
Revenue Management
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard
How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard Read More »
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
“Price isn’t the problem” – is that always true? Read More »
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 2: Subscriptions Read More »
Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Weathering the inflationary storm Read More »
Dynamic pricing on trial: guilty or not guilty?
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
Dynamic pricing on trial: guilty or not guilty? Read More »
What does your pricing say about you?
I was getting my hair cut the other day when I noticed the prices on the wall included a discounted rate for over 65s on a Wednesday. Why do seniors get a discount on Wednesdays? The barber didn’t know. It’s just always been like that. Did it make any difference? Not really, it was actually
What does your pricing say about you? Read More »
An accessible industry needs sophisticated revenue management
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
An accessible industry needs sophisticated revenue management Read More »
Establishing an effective Coronavirus response
Affiliation can be an essential tool in overcoming the threat from COVID-19
Establishing an effective Coronavirus response Read More »