Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable. Some venues and producers are exploring ways to adapt – not every option is open to every producer, and for some we have no doubt that socially distanced seating simply […]
Suggestions for optimising socially-distanced seating Read More »
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
Discounting: the Good, the Bad, and the Ugly Read More »
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
The ‘Pay What You Can’ conundrum Read More »
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
Is price a reason for low engagement – or just an excuse? Read More »
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
What the Romans did for us… Read More »
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
Embracing the excitement of resilience Read More »
How do we get to the point where we are truly collaborating?
The challenge of true collaboration Read More »
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
Finding the magic money tree Read More »
