In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Time for a new pricing model? Part 1 Read More »
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Weathering the inflationary storm Read More »
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
Dynamic pricing on trial: guilty or not guilty? Read More »
I was getting my hair cut the other day when I noticed the prices on the wall included a discounted rate for over 65s on a Wednesday. Why do seniors get a discount on Wednesdays? The barber didn’t know. It’s just always been like that. Did it make any difference? Not really, it was actually
What does your pricing say about you? Read More »
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength Read More »
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
What can – and should – you charge digital audiences? Read More »
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date remains the largest indicator of audience sentiment since the COVID 19 Pandemic began. Indigo has worked with Baker Richards and The Audience Agency to analyse what the data tells us about digital engagement with
Analysis: What will cultural audiences pay for digital content? Read More »
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
Planning for 2021: collecting and interpreting actionable insights Read More »
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The UK’s six-month VAT reduction: pass it on? Read More »
