In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year, […]
Universally Accessible: Low prices for price-sensitive audiences Read More »
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Dynamic Pricing: Double the Income, or a Double-Edged Sword? Read More »
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Scotland consider Dynamic Pricing? Read More »
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic and variable pricing. Different people and organisations use these terms to mean subtly different things, and so we thought it would be helpful to quickly summarise what we mean by each. Click on the graphic
Static, Variable, and Dynamic Pricing: A language explainer Read More »
How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard Read More »
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
“Price isn’t the problem” – is that always true? Read More »
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 2: Subscriptions Read More »
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Time for a new pricing model? Part 1 Read More »
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Weathering the inflationary storm Read More »
