Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date remains the largest indicator of audience sentiment since the COVID 19 Pandemic began. Indigo has worked with Baker Richards and The Audience Agency to analyse what the data tells us about digital engagement with […]
Analysis: What will cultural audiences pay for digital content? Read More »
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool – though its uses undoubtedly go beyond simply fundraising. There are different forms of segmentation, and behavioural is just one way. Alternatives include attitudinal or demographic segmentation – but if
Secrets of segmentation for fundraising Read More »
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
Planning for 2021: collecting and interpreting actionable insights Read More »
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The UK’s six-month VAT reduction: pass it on? Read More »
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get there. The current pandemic has caused widespread disruption and forced upon us all a new way of living, turning our worlds upside down almost overnight. Where do we go from
The many roads to recovery Read More »
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable. Some venues and producers are exploring ways to adapt – not every option is open to every producer, and for some we have no doubt that socially distanced seating simply
Socially distanced seating Read More »
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable. Some venues and producers are exploring ways to adapt – not every option is open to every producer, and for some we have no doubt that socially distanced seating simply
Suggestions for optimising socially-distanced seating Read More »
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the recovery of arts organisations. Here is a 5-step plan for getting on track. The Chief Executive of a major cinema chain was quoted recently as saying “families, couples, individuals are being tied up at home
Maintaining focus in the eye of the storm Read More »
