Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic and variable pricing. Different people and organisations use these terms to mean subtly different things, and so we thought it would be helpful to quickly summarise what we mean by each. Click on the graphic […]
Static, Variable, and Dynamic Pricing: A language explainer Read More »
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Three essential trends for theatre managers Read More »
For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?
Long read: Arts leaders’ top priority for 2023 Read More »
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Market research: When might a Surveymonkey be bananas? Read More »
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
Dynamic pricing on trial: guilty or not guilty? Read More »
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.
Emotional resilience will be a key skill for 2022 Read More »
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
An accessible industry needs sophisticated revenue management Read More »
17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre and post-visit. This round also includes data from Scotland and Northern Ireland. The Insights Alliance (Baker Richards, Indigo Ltd and One Further) present the feedback from the first audiences back along with the latest Audience Tracker
Watch: How audiences rate the return to live attendance Read More »
Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association
Creating the post-pandemic future of arts, heritage and culture Read More »
