Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date remains the largest indicator of audience sentiment since the COVID 19 Pandemic began. Indigo has worked with Baker Richards and The Audience Agency to analyse what the data tells us about digital engagement with […]
Analysis: What will cultural audiences pay for digital content? Read More »
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool – though its uses undoubtedly go beyond simply fundraising. There are different forms of segmentation, and behavioural is just one way. Alternatives include attitudinal or demographic segmentation – but if
Secrets of segmentation for fundraising Read More »
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable. Some venues and producers are exploring ways to adapt – not every option is open to every producer, and for some we have no doubt that socially distanced seating simply
Socially distanced seating Read More »
Affiliation can be an essential tool in overcoming the threat from COVID-19
Establishing an effective Coronavirus response Read More »
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
Discounting: the Good, the Bad, and the Ugly Read More »
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
The ‘Pay What You Can’ conundrum Read More »
