For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?
Long read: Arts leaders’ top priority for 2023 Read More »
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 2: Subscriptions Read More »
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Time for a new pricing model? Part 1 Read More »
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
An accessible industry needs sophisticated revenue management Read More »
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Using the Segmentation Engine to supercharge recovery Read More »
17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre and post-visit. This round also includes data from Scotland and Northern Ireland. The Insights Alliance (Baker Richards, Indigo Ltd and One Further) present the feedback from the first audiences back along with the latest Audience Tracker
Watch: How audiences rate the return to live attendance Read More »
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength Read More »
Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association
Creating the post-pandemic future of arts, heritage and culture Read More »
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
What can – and should – you charge digital audiences? Read More »
