Establishing an effective Coronavirus response
Affiliation can be an essential tool in overcoming the threat from COVID-19
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Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
Discounting: the Good, the Bad, and the Ugly Read More »
The ‘Pay What You Can’ conundrum
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
The ‘Pay What You Can’ conundrum Read More »
Is price a reason for low engagement – or just an excuse?
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
Is price a reason for low engagement – or just an excuse? Read More »
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
What the Romans did for us… Read More »
Points make prizes
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Points make prizes Read More »
Can less be more?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Embracing the excitement of resilience
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
Embracing the excitement of resilience Read More »
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Segment your way to success Read More »