The Society of London Theatre and UK Theatre have today released their Theatre in the UK: 2026 report. Demand is strong. Talent is abundant. What is at stake is scale, access, and longterm resilience. With the right policies and investment, theatre can continue to operate nationally across all regions, invest in the next generation of […]
Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real data. On Tuesday 21 October 2025, the Local Theatre Touring Alliance hosted a webinar asking: How can we (local theatres) significantly and sustainably raise revenue from ticket sales while retaining the size, diversity and trust
How should local theatres approach pricing? Read More »
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research Read More »
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
Theatre 2050: A call to reimagine, not repair Read More »
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
Beyond segmentation: Towards audience alignment Read More »
Baker Richards is delighted to welcome Jane Macpherson as an Associate, bringing her extensive expertise in audience strategy, marketing, and organisational development to our work with cultural organisations. Jane has over 20 years of experience in marketing and communications across the arts and cultural sector. She’s led in-house teams at Almeida Theatre, The Lowry and
Baker Richards welcomes Jane Macpherson as Associate Read More »
Save time by quickly accessing the statistics required to substantiate funding bids, enabling you to focus on crafting a compelling application.
Strengthen your NPO application with data-backed evidence from the Advantage Dashboard Read More »
Clear, visualised data has given the team confidence to back up critical decisions with data.
Following the success of the inaugural programme in 2024, Baker Richards are bringing back Uplift Earned Income for a second year.
Baker Richards Launches Second Year of Successful Earned Income Programme Read More »
