Insights

  • Dynamic Pricing – Mayflower Theatre

    Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?

  • Secret Seats – English National Opera

    How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face value prices? The answer is Secret Seats.

  • Price-Quality and the Danger of Free

    Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free?  This insight explores some of the issues.

  • Price Elasticity of Demand – Lyric Opera of Chicago

    Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?

  • Sell More with Subscriptions – Malmö Stadsteater

    Think that subscription is an outdated concept?  By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.

  • Segmentation Engine – Royal Shakespeare Company

    The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.

  • Ultimately Irrational

    In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.

  • Maximising Membership – British Film Institute

    If you only have one level of membership you’re missing a trick.  Our recent work for BFI found that creating multiple memberships increases membership sales.

  • Modelling and Forecasting – Royal Academy of Arts

    Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.

  • A Dynamic Increase in Revenue at the MAC, Belfast

    Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early.  We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.