Insights

  • SMARTer objectives make more effective strategy

    When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.

  • Turn your marketing upside down

    To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.

  • Bare necessities: segmentation made simple

    What’s the recipe for maximising engagement and income?

  • Segmentation – what, how and why

    Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.

  • Knowing the Score: Repertoire Scoring and Segmentation 

    A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.

  • Seeing the future

    Without a forecast, there’s no roadmap for reaching your sales target. How using the “four Ps of prediction” to start forecasting can help you maximise sales and income.

  • Are you pricing dynamically?

    Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?

  • Marginal gains make more money

    Even small adjustments in pricing can boost ticket sales and increase revenues.

  • Pricing Guidance for Family Events

    This Guidance for Arts Organisations in Pricing Family Events was commissioned from Baker Richards by the Family Arts Campaign.

  • Multiply Your Members – Compton Verney

    Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.