Insights

  • Turn your marketing upside down

    To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.

  • Bare necessities: segmentation made simple

    What’s the recipe for maximising engagement and income?

  • Segmentation – what, how and why

    Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.

  • Knowing the Score: Repertoire Scoring and Segmentation 

    A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.

  • Seeing the future

    Without a forecast, there’s no roadmap for reaching your sales target. How using the “four Ps of prediction” to start forecasting can help you maximise sales and income.

  • Are you pricing dynamically?

    Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?

  • Marginal gains make more money

    Even small adjustments in pricing can boost ticket sales and increase revenues.

  • Pricing Guidance for Family Events

    This Guidance for Arts Organisations in Pricing Family Events was commissioned from Baker Richards by the Family Arts Campaign.

  • Multiply Your Members – Compton Verney

    Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.

  • Behavioural Segmentation – The CBSO

    Is it possible to double the response rate you get from your direct marketing and save money at the same time?  An effective approach to segmentation does just that.