Insights

  • Ultimately Irrational

    In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.

  • Maximising Membership – British Film Institute

    If you only have one level of membership you’re missing a trick.  Our recent work for BFI found that creating multiple memberships increases membership sales.

  • Modelling and Forecasting – Royal Academy of Arts

    Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.

  • A Dynamic Increase in Revenue at the MAC, Belfast

    Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early.  We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.

  • Realising Potential – Birmingham Hippodrome

    Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.

  • Selling Spare Inventory – London Symphony Orchestra

    You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?

  • Event coding – LA Phil

    Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.

  • Pricing Playbook – Metropolitan Opera

    The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.