Insights

  • Long read: Arts leaders’ top priority for 2023

    For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?

  • Time for a new pricing model? Part 2: Subscriptions

    In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?

  • Time for a new pricing model? Part 1

    In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.

  • Weathering the inflationary storm

    Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.

  • Market research: When might a Surveymonkey be bananas?

    There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.

  • Dynamic pricing on trial: guilty or not guilty?

    Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.

  • What does your pricing say about you?

    I was getting my hair cut the other day when I noticed the prices on the wall included a discounted rate for over 65s on a Wednesday. Why do seniors get a discount on Wednesdays?  The barber didn’t know. It’s just always been like that. Did it make any difference?  Not really, it was actually…

  • Emotional resilience will be a key skill for 2022

    While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.

  • An accessible industry needs sophisticated revenue management

    This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.

  • Historic data: is it really history?

    The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data? With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.