Insights

  • Should Visitor Attractions in Scotland consider Dynamic Pricing?

    Resources for attendees of the ASVA Cultural Connections Conference 2023

  • Static, Variable, and Dynamic Pricing: A language explainer

    Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic and variable pricing. Different people and organisations use these terms to mean subtly different things, and so we thought it would be helpful to quickly summarise what we mean by each. Click on the graphic…

  • UK Heritage Pulse goes from strength to strength

    UK Heritage Pulse is the nationwide panel of professionals and volunteers working in the heritage sector. The panel is operated by Baker Richards and Indigo Ltd for the National Lottery Heritage Fund, Historic England and partners including DCMS. Now entering its second year, the panel is going from strength to strength. In May 2023, Pulse…

  • Arts Pay survey goes Stateside

    The Arts Professional Arts Pay survey, developed by Baker Richards, has gone Stateside. Baker Richards are working with New Jersey Theatre Alliance and partners who have commissioned this study. The first edition is an opportunity to contribute to a baseline of statewide data on current compensation rates for arts-related positions in New Jersey. The research…

  • Three essential trends for theatre managers

    With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.

  • Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard

    How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.

  • “Price isn’t the problem” – is that always true?

    With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.

  • Long read: Arts leaders’ top priority for 2023

    For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?

  • Time for a new pricing model? Part 2: Subscriptions

    In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?

  • Time for a new pricing model? Part 1

    In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.