Insights

  • Using the Segmentation Engine to supercharge recovery

    The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.

  • Watch: How audiences rate the return to live attendance

    17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre and post-visit. This round also includes data from Scotland and Northern Ireland. The Insights Alliance (Baker Richards, Indigo Ltd and One Further) present the feedback from the first audiences back along with the latest Audience Tracker…

  • Sydney Dance Company: emerging from the pandemic in a position of strength

    Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season

  • Planning in a time of radical uncertainty

    In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.

  • Creating the post-pandemic future of arts, heritage and culture

    Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association

  • What can – and should – you charge digital audiences?

    Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.

  • Effective forecasting during and beyond the pandemic

    Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold. Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.

  • Analysis: What will cultural audiences pay for digital content?

    Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date remains the largest indicator of audience sentiment since the COVID 19 Pandemic began.   Indigo has worked with Baker Richards and The Audience Agency to analyse what the data tells us about digital engagement with…

  • Secrets of segmentation for fundraising

    Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool – though its uses undoubtedly go beyond simply fundraising.  There are different forms of segmentation, and behavioural is just one way.  Alternatives include attitudinal or demographic segmentation – but if…

  • Planning for 2021: collecting and interpreting actionable insights

    The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning