Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research Read More »
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
Theatre 2050: A call to reimagine, not repair Read More »
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
Beyond segmentation: Towards audience alignment Read More »
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
A brighter future for entrepreneurs and opportunity-seekers Read More »
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Using the Segmentation Engine to supercharge recovery Read More »
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool – though its uses undoubtedly go beyond simply fundraising. There are different forms of segmentation, and behavioural is just one way. Alternatives include attitudinal or demographic segmentation – but if
Secrets of segmentation for fundraising Read More »
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the recovery of arts organisations. Here is a 5-step plan for getting on track. The Chief Executive of a major cinema chain was quoted recently as saying “families, couples, individuals are being tied up at home
Maintaining focus in the eye of the storm Read More »
This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst of the Covid-19 pandemic, there’s a lot of uncertainty about the future. One thing it’s fairly safe to assume is that we don’t really know how long we’re going to be on pause for. A
Tips for ticketed attractions: placing CRM at the heart of your reboot Read More »
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Segment your way to success Read More »
