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  • Uplift Earned Income
  • Insights
  • Contact

Secret Seats – English National Opera

Admissions Pricing | Tim Baker

How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face value prices? The answer is Secret Seats.

Secret Seats – English National Opera Read More »

Price-Quality and the Danger of Free

Admissions Pricing | Tim Baker

Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free?  This insight explores some of the issues.

Price-Quality and the Danger of Free Read More »

Price Elasticity of Demand – Lyric Opera of Chicago

Admissions Pricing | Tim Baker

Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?

Price Elasticity of Demand – Lyric Opera of Chicago Read More »

Sell More with Subscriptions – Malmö Stadsteater

Memberships, Subscriptions & Donations | Tim Baker

Think that subscription is an outdated concept?  By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.

Sell More with Subscriptions – Malmö Stadsteater Read More »

Segmentation Engine – Royal Shakespeare Company

Segmentation & CRM | Tim Baker

The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.

Segmentation Engine – Royal Shakespeare Company Read More »

Ultimately Irrational

Admissions Pricing, Memberships, Subscriptions & Donations | Tim Baker

In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.

Ultimately Irrational Read More »

Maximising Membership – British Film Institute

Memberships, Subscriptions & Donations | Tim Baker

If you only have one level of membership you’re missing a trick.  Our recent work for BFI found that creating multiple memberships increases membership sales.

Maximising Membership – British Film Institute Read More »

Modelling and Forecasting – Royal Academy of Arts

Admissions Pricing, Memberships, Subscriptions & Donations | Tim Baker

Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.

Modelling and Forecasting – Royal Academy of Arts Read More »

A Dynamic Increase in Revenue at the MAC, Belfast

Admissions Pricing | Tim Baker

Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early.  We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.

A Dynamic Increase in Revenue at the MAC, Belfast Read More »

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Cultural scientists supporting cultural organisations and visitor attractions to grow earned income, understand & engage markets, and develop data-driven strategy.

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