Insights

  • Suggestions for optimising socially-distanced seating

    Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable. Some venues and producers are exploring ways to adapt – not every option is open to every producer, and for some we have no doubt that socially distanced seating simply…

  • Coronavirus: Reboot, Re-engage, Re-open

  • Maintaining focus in the eye of the storm

    Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the recovery of arts organisations. Here is a 5-step plan for getting on track. The Chief Executive of a major cinema chain was quoted recently as saying “families, couples, individuals are being tied up at home…

  • Tips for ticketed attractions: placing CRM at the heart of your reboot

    This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst of the Covid-19 pandemic, there’s a lot of uncertainty about the future.  One thing it’s fairly safe to assume is that we don’t really know how long we’re going to be on pause for.  A…

  • Establishing an effective Coronavirus response

    Affiliation can be an essential tool in overcoming the threat from COVID-19

  • Discounting: the Good, the Bad, and the Ugly

    Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.

  • The ‘Pay What You Can’ conundrum

    As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?

  • Is price a reason for low engagement – or just an excuse?

    Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.

  • What the Romans did for us…

    Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.

  • Points make prizes

    Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?