I was getting my hair cut the other day when I noticed the prices on the wall included a discounted rate for over 65s on a Wednesday. Why do seniors get a discount on Wednesdays? The barber didn’t know. It’s just always been like that. Did it make any difference? Not really, it was actually
What does your pricing say about you? Read More »
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength Read More »
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
Planning in a time of radical uncertainty Read More »
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
What can – and should – you charge digital audiences? Read More »
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Effective forecasting during and beyond the pandemic Read More »
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date remains the largest indicator of audience sentiment since the COVID 19 Pandemic began. Indigo has worked with Baker Richards and The Audience Agency to analyse what the data tells us about digital engagement with
Analysis: What will cultural audiences pay for digital content? Read More »
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
Planning for 2021: collecting and interpreting actionable insights Read More »
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
What the Romans did for us… Read More »
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Segment your way to success Read More »
