Insights
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USA Data: Working on our welcome, and reaching price-sensitive audiences
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
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Baker Richards announces new partnership with Robbie Kings
Baker Richards is delighted to announce a new partnership with Robbie Kings, an experienced arts marketing and communications strategist, as an Associate of the company. With over 20 years’ experience across the UK cultural sector, Robbie brings a wealth of expertise to drive strategic insights and deliver practical support for cultural organisations. Robbie’s extensive background…
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Should Visitor Attractions in Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
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Should Visitor Attractions in Northern Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
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What the arts can learn from LEGO
We’ve come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But we’re not out of the woods yet, writes David Reece.
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A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
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Universally Accessible: Low prices for price-sensitive audiences
In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year,…
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Sarah Horner joins the leadership team at Baker Richards
Following a highly competitive and extensive search, Sarah Horner will be joining Baker Richards later this year as Associate Director, Consulting. Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and will be joining Baker Richards from her current role as Chief Executive at Hijinx – one of Europe’s leading…
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Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
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Baker Richards partners with Sarah Chambers as Associate for Audience Development and Client Engagement
The partnership enhances their joint offer around audience development and client engagement