Insights

  • Baker Richards Expands Presence in Australia and New Zealand with New Associate, Tzo Zen Ang

    Baker Richards is delighted to welcome Tzo Zen Ang as an Associate, strengthening our ability to serve the cultural sector in Australia and New Zealand. Based in Sydney, Tzo Zen brings a wealth of experience in strategy, operations, organisation and revenue growth, with a career spanning executive leadership roles at major arts institutions and a…

  • Baker Richards announces Leah Hodder as Associate

    Baker Richards is delighted to announce a new partnership with Leah Hodder, founder and director of The Goldie Collective, as an Associate. Leah will bring her innovative and audience-focused approach to cultural organisations across Scotland and the North of England, helping to connect audiences to ideas and experiences. Leah’s expertise spans marketing strategy, branding, research,…

  • USA Data: Working on our welcome, and reaching price-sensitive audiences

    Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?

  • Baker Richards announces new partnership with Robbie Kings

    Baker Richards is delighted to announce a new partnership with Robbie Kings, an experienced arts marketing and communications strategist, as an Associate of the company. With over 20 years’ experience across the UK cultural sector, Robbie brings a wealth of expertise to drive strategic insights and deliver practical support for cultural organisations. Robbie’s extensive background…

  • Should Visitor Attractions in Ireland consider Dynamic Pricing?

    Resources for attendees of the ASVA Cultural Connections Conference 2023

  • Should Visitor Attractions in Northern Ireland consider Dynamic Pricing?

    Resources for attendees of the ASVA Cultural Connections Conference 2023

  • What the arts can learn from LEGO

    We’ve come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But we’re not out of the woods yet, writes David Reece.

  • A brighter future for entrepreneurs and opportunity-seekers

    Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.

  • Universally Accessible: Low prices for price-sensitive audiences

    In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related benefits, to ask them about their awareness and use of ultra-low-price ticket schemes at visitor attractions and in the performing arts. The research, which included many respondents with income of less than £10,000 per year,…

  • Sarah Horner joins the leadership team at Baker Richards

    Following a highly competitive and extensive search, Sarah Horner will be joining Baker Richards later this year as Associate Director, Consulting. Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and will be joining Baker Richards from her current role as Chief Executive at Hijinx – one of Europe’s leading…