SMARTer objectives make more effective strategy
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
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Segmentation
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.
Turn your marketing upside down Read More »
Bare necessities: segmentation made simple
What’s the recipe for maximising engagement and income?
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Segmentation – what, how and why
Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.
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Behavioural Segmentation – The CBSO
Is it possible to double the response rate you get from your direct marketing and save money at the same time? An effective approach to segmentation does just that.
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Segmentation Engine – Royal Shakespeare Company
The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.
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Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
Realising Potential – Birmingham Hippodrome Read More »
Selling Spare Inventory – London Symphony Orchestra
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?
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Pricing Playbook – Metropolitan Opera
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.
Pricing Playbook – Metropolitan Opera Read More »