Are you pricing dynamically?
Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?
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Dynamic Pricing
Dynamic Pricing – Mayflower Theatre
Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?
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A Dynamic Increase in Revenue at the MAC, Belfast
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.
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Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
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Pricing Playbook – Metropolitan Opera
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.
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