Insights

  • Discounting: the Good, the Bad, and the Ugly

    Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.

  • The ‘Pay What You Can’ conundrum

    As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?

  • Is price a reason for low engagement – or just an excuse?

    Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.

  • What the Romans did for us…

    Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.

  • Points make prizes

    Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?

  • Can less be more?

    Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?

  • Embracing the excitement of resilience

    Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.

  • Segment your way to success

    The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.

  • Are you really GDPR ready?

    GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?

  • The challenge of true collaboration

    How do we get to the point where we are truly collaborating?