Insights

  • Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard

    How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.

  • “Price isn’t the problem” – is that always true?

    With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.

  • Long read: Arts leaders’ top priority for 2023

    For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?

  • Time for a new pricing model? Part 2: Subscriptions

    In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?

  • Time for a new pricing model? Part 1

    In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.

  • Weathering the inflationary storm

    Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.

  • Market research: When might a Surveymonkey be bananas?

    There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.

  • Dynamic pricing on trial: guilty or not guilty?

    Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.

  • What does your pricing say about you?

    I was getting my hair cut the other day when I noticed the prices on the wall included a discounted rate for over 65s on a Wednesday. Why do seniors get a discount on Wednesdays?  The barber didn’t know. It’s just always been like that. Did it make any difference?  Not really, it was actually…

  • Emotional resilience will be a key skill for 2022

    While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.