Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
Is price a reason for low engagement – or just an excuse? Read More »
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
Finding the magic money tree Read More »
From up-selling and cross-selling to ancillary offers of food, merchandise and even car parking: a AAA approach to increasing revenue.
Would you like fries with that? Read More »
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
Five ways to increase your sales Read More »
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
SMARTer objectives make more effective strategy Read More »
What’s the recipe for maximising engagement and income?
Bare necessities: segmentation made simple Read More »
Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.
Segmentation – what, how and why Read More »
