“It was incredible. Packed. Informative. Great group. Lovely setting. Excellent level of enthusiasm maintained! Incredible value for money.”

What an inspiration, I walked away ready to write some real tangible strategies for the future of our cultural venues. Strong experienced delivery from peers who I respect and who offered the same respect in turn left me feeling empowered with self-belief to build on ideas.

I loved having the space to think strategically and use learnings from case studies and theory to try and apply the principals in practice.

This is an incredibly rich course. It offers invaluable insights for producers and venues (and allowed us to get under each other’s commercial skins!). Highly recommended jumping off point for thinking afresh about getting your hands on the resource that will make things you care about happen. Now the hard work begins!

I was incredibly impressed by the breadth of material covered, and even more so by the quantity of further opportunities for development.

Sarah Horner

Associate Director, Consulting at Baker Richards

Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and was previously Chief Executive at Hijinx, one of Europe’s leading inclusive theatre companies. Alongside experience in theatre, Sarah’s background includes roles within the classical sector at BBC National Orchestra and Chorus of Wales, BBC Cardiff Singer of the World, and the Royal Welsh College of Music and Drama.

Robin Cantrill-Fenwick

CEO, Baker Richards & Publisher, Arts Professional

Robin leads Baker Richards, a specialist cultural consultancy which has worked with more than 750 organisations worldwide to transform their earned income strategies. He is a regular speaker at cultural conferences, and media commentator on cultural resilience.

Katie Moffat

Katie is an independent strategist, trainer, and advisor with 20 years’ experience helping organisations in the arts, culture, and creative sectors use digital technologies more effectively.

Her areas of expertise include digital strategy, user research, analytics, digital skills development, and AI.

Richards Collins

Richard is an executive coach, facilitator, and consultant, helping individuals and organisations make positive, sustainable change.

He works across the creative industries and in the criminal justice system, having spent over 20 years’ working in music, including senior roles in PR, higher education and venue programming.