Data into insight into potential
Baker Richards are cultural scientists providing expert analysis, market research, and strategic advice to organisations across the arts, culture, and visitor economy. We combine robust data, commercial insight, and sector expertise to help clients understand audiences, assess demand, test ideas, and make confident decisions about programming, investment, and long-term growth.
Grow earned income
Powered by data and decades of experience, we create integrated pricing for all areas of your cultural enterprise including admissions, secondary spend, and loyalty
Segmentation for culture & attractions
Which customers are up for trying something new?
Where will new buyers come from, and what’s the potential?
Where should you focus your limited resources?
Segmentation can help.
Where will new buyers come from, and what’s the potential?
Where should you focus your limited resources?
Segmentation can help.
Research and Strategy
Bespoke evidence to underpin collaboration, make a compelling case for support, or bring clarity to in-house business planning and strategic direction. We’re here to help.
Research options
Sydney Dance Company
“The work Baker Richards undertook with their Patron Preference Analysis was amazing – it gave us the evidence and confidence based on what our audiences are willing to pay to make bold changes to our pricing strategy and we are nightly huddled over our dashboards looking at ever healthier red lines.”
Case study