In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
Universally Accessible: Low prices for price-sensitive audiences Read More »
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Market research: When might a Surveymonkey be bananas? Read More »
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength Read More »
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
Planning for 2021: collecting and interpreting actionable insights Read More »
Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.
Multiply Your Members – Compton Verney Read More »
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?
Price Elasticity of Demand – Lyric Opera of Chicago Read More »
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
Maximising Membership – British Film Institute Read More »
